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BRANDMONITOR

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• Reports

  Brandmonitor enables brands to identify and quantify distribution opportunities. By benchmarking the number of doors and linear metre space allocated to individual brands, we help identify those shopping destinations where client brands are either over or under-distributed. Brandmonitor research is also used where a client is looking to evaluate suitable locations for expansion of monobrand stores.

  
  

  Download Reports

  • Brandmonitor Survey AW '09- Menswear Headline Results
  • Brandmonitor Brand Ranking AW '09 – Menswear
  • Brandmonitor Brand Ranking AW '09 – Womenswear

  Please click on the links above to find out where your brand is positioned in Brandmonitor's AW '09 Brand Rankings. These rankings also identify where you sit relative to your competitors as well as highlighting both emerging and fading stars. If you would like to know more about the upcoming Brandmonitor AW '10 Survey please contact Richard Fitzpatrick on 01530 837399.

• research

  Brandmonitor Research

  The Brandmonitor surveys are carried out by teams of experienced fashion industry researchers who covertly visit every retailer in a shopping destination, log the presence of every fashion brand, and estimate the linear metres of space allocated to each brand.
  

  
  

  The survey covers 51 key city centre shopping destinations. These shopping destinations cover all the major retail centres, often covering two in some cities (for example, the Metro Centre and Newcastle city centre are analysed separately). The geographical spread runs from Exeter to Aberdeen and there is a mix of major cities and smaller towns (eg. from Liverpool to Bath) and prominent shopping centres like Bluewater and Merryhill. Belfast and Dublin are also included. Market data on men's brands, women's brands and footwear brands are collected separately. In all, more than 2,700 individual shops, from department stores to independent boutiques and from multibrand chains to monolabel stores, are surveyed. More than 1,000 fashion brands have been identified and their distribution partners recorded.

  
  Brandmonitor research can be used strategically and tactically by defining:
  
  • Individual brand position in the rankings (national and by location) vs. competitors.
  • Benchmarking channel mix (individual brands vs. national profile).
  • Brand penetration by region and location grade.
  • Which markets appear to be over/under-represented by brands relative to retail spending?.
  • Where do specific brands rank now and where will they be in the future. Top 25? Top 10? Top 5?
  • How much space do specific brands need to add (and in some cases subtract) to meet targets by location?

• Contact Information

  By understanding customer requirements, changing shopping behaviour, strengths and weaknesses of competitors and the hallmarks of high-performing retailers and brands worldwide, we work with clients aiming to create robust, customer focused business strategies.
  
  

  Our Location

  tel: 01530 837399
  fax: 01530 510053
  email: info@brandmonitor-research.co.uk
  
  4 Phoenix Park, Telford Way
  Stephenson Industrial Estate
  Coalville
  Leicestershire LE67 3HB

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